VAQUEROS TEQUILA

This conceptual tequila brand was developed as part of an alcohol label project, targeting consumers in their early twenties to thirties. With a focus on the origins of tequila production, the brand was aptly named 'Vaqueros Tequila,' drawing inspiration from the term "vaqueros" which denotes cowboys or Mexican cowboys. Rooted in this theme, the brand adopts a sophisticated Western aesthetic characterized by bold chunky typefaces, vibrant colors, textured elements, and abstract shapes.